Mastering Your Google Business Profile

Mastering Your Google Business Profile Guide

What a Google Business Profile (GBP) is and why it’s critical for local visibility
Where your GBP appears in Google Search, Maps, and the Local Pack
How your GBP acts as your digital storefront and first impressionHow your GBP acts as your digital storefront and first impression
How to claim, verify, and manage ownership of your business listing
Key steps to fully optimise your profile for maximum local impact
Address setup tips for storefront and service-area businesses
Best practices for using local and tracking phone numbers correctly
How to enhance your profile with high-quality photos and short videos
Introduction to Google Posts and Q&A for customer engagement
How to use GBP Insights to track performance and improve visibility